My Story

I’ve taken the plunge and am now what is called in the modern world a ‘mumpreneur’. It all started after the birth of my second child, who was born with a cleft lip and palate, and it was difficult for him to use certain types of teethers. At the same time I was looking for a fabulous gift for a funky mummy to be, and as an experienced mum of 2 I wanted to get her something that her newborn would get lots of use out of, but also provide a wow factor when she opened it. I just couldn’t find that funky gift that met all of my criteria, so I took a deep breath, had a few gins along the way and I joined the ‘if you can’t find it then make it’ tribe. Squidge & Pip was born (yes my 3rd baby you could say) and of course these 2 delightful characters are named after my 2 children (well their nicknames anyway). I collaborated my desire for a funky contemporary design with an ergonomic and highly functional sensory teether, that is practical and long lasting for the baby. I am passionate about design and function working effortlessly together and set about starting my business with the upmost honesty and integrity, only working with experts to the highest of standards along the way.


Our mission is to create innovative, highly functional baby
& toddler products. Designed without compromise, using
only the finest materials. Our British made products will
offer babies and parent’s unrivalled performance,
safety and style.


Our vision is to become a benchmark brand within
the baby and toddler market, by offering an alternative
choice, refusing to be mediocre and ensuring we help
parents, babies and gift givers stand out from
the crowd.


Lots of Love & giggles